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The History of Persada

The Persada Johor International Convention Centre’s design concepts was adopted to reflect historical elements of Johor as well as modern features with dominant qualities such as strength, integrity and functionality.

Developed and owned by Johor Corporation, The Persada Johor International Convention Centre is situated in the very heart of Johor Bahru, the capital of Johor.

The site on which it stands was the former Johor Military force camp, and it was also the site of early remnants of Johor Bahru city.


The Meaning of Persada

“Persada” is a word derived from the Malay language which means a place that has layers or steps for a member of the royalty to sit and conduct official matters; a stage where a contest is conducted; a garden for pleasure or to rest.

The centre will be hosting various trade and consumer shows, meeting, banquets, weddings and other special events.

Progressive Architecture

The architecture of the Persada Johor International Convention Centre is a clear acknowledgement of Johor's rich cultural heritage. The exterior is embellished with "Khat" Islamic writings, while its unique roof is shaped after the state ruler's official hat, a symbol of creativity, practicality and nobility.

The Convention Centre complex sits on a 2.43 ha (6 acres) site with a built-up area of 1.69 ha (4.2 acres) and 29 function rooms totalling 8,296 sq. metres (89,292 sq.ft.) for both Persada Johor International Convention Centre and The Puteri Pacific Johor Bahru. There is also provision for a total of 9 retail shops and food & beverage outlets. The remaining land area features a multi-level parking complex accommodating 1,600 car-park spaces and 80 bus bays.

The complex comprises two main levels and two intermediate floors. The upper level houses the Convention Hall while the lower level is designated for the Exhibition Centre.


Mission Statement


Persada Johor International Convention Centre is the principal Meetings, Incentives, Conventions and Exhibitions (MICE) venue in the State of Johor, positioned to create a market and to cater to the demand for such services in the south of Peninsular Malaysia.

Persada Johor thus enables the hosting of Domestic, Regional and International Meetings, Incentives, Conventions and Exhibitions. Offering a variety of value-added facilities and services which include The Puteri Pacific Johor Bahru hotel located adjacent to it, Persada Johor adds a new dimension to Johor’s dynamic pace of economic development, showcasing to its visitors what Malaysia can offer as a destination.

The Persada Johor is also strategically positioned to complement Singapore by allowing users and exhibitors, clients and visitors access to the best that both Malaysia and Singapore can offer in one location. The Puteri Pacific Johor Bahru will be the accommodation support to the convention center offering international-class hospitality blended with the renown-friendly Malaysian characteristics in service, to set it apart.

Persada Johor, a member of the Johor Corporation Group, is managed by The Puteri Pacific’s team of professionals, driven by commitment to provide a product that can be relied upon for quality, safety and integrity. At the same time, Persada Johor serves as a barometer of Johor’s pulsating business, social and cultural life, one that mirrors and reflects the transformation taking place in a society that is fast integrating itself into the global mainstream.

Design And Concept
The New Jewel at the Southern Gateway to Malaysia

The architectural concept for the Persada Johor International Convention Centre draws its inspiration from historical elements of Johor and incorporates modern features so as to exude a sense of strength and integrity without compromising on functionality. It is designed to fill the critical need for an international standard Exhibition and Convention Centre in Johor and to advance Johor's progress into the 21st century.

Appropriately, the word "Persada" is a Malay word denoting a place that has layers or steps for a member of the royalty to sit on to conduct official matters; or a stage where a contest is conducted; or a garden for pleasure or for rest.

Persada Johor takes this concept to the next level by providing today's discerning event organisers and international clientele with a modern day venue packed with the latest technological advancements and a contemporary sophistication.

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