Design And Concept
The New Jewel at the Southern Gateway to Malaysia

The architectural concept for the Persada Johor International Convention Centre draws its inspiration from historical elements of Johor and incorporates modern features so as to exude a sense of strength and integrity without compromising on functionality. It is designed to fill the critical need for an international standard Exhibition and Convention Centre in Johor and to advance Johor’s progress into the 21st century.

Appropriately, the word “Persada” is a Malay word denoting a place that has layers or steps for a member of the royalty to sit on to conduct official matters; or a stage where a contest is conducted; or a garden for pleasure or for rest.

Persada Johor takes this concept to the next level by providing today’s discerning event organisers and international clientele with a modern day venue packed with the latest technological advancements and a contemporary sophistication.