The History of Persada
The Persada Johor International Convention Centre’s design concepts was adopted to reflect historical elements of Johor as well as modern features with dominant qualities such as strength, integrity and functionality.
Developed and owned by Johor Corporation, The Persada Johor International Convention Centre is situated in the very heart of Johor Bahru, the capital of Johor.
The site on which it stands was the former Johor Military force camp, and it was also the site of early remnants of Johor Bahru city.
The Meaning of Persada
“Persada” is a word derived from the Malay language which means a place that has layers or steps for a member of the royalty to sit and conduct official matters; a stage where a contest is conducted; a garden for pleasure or to rest.
The centre will be hosting various trade and consumer shows, meeting, banquets, weddings and other special events.
The architecture of the Persada Johor International Convention Centre is a clear acknowledgement of Johor’s rich cultural heritage. The exterior is embellished with “Khat” Islamic writings, while its unique roof is shaped after the state ruler’s official hat, a symbol of creativity, practicality and nobility.
The Convention Centre complex sits on a 2.43 ha (6 acres) site with a built-up area of 1.69 ha (4.2 acres) and 29 function rooms totalling 8,296 sq. metres (89,292 sq.ft.) for both Persada Johor International Convention Centre and The Puteri Pacific Johor Bahru. There is also provision for a total of 9 retail shops and food & beverage outlets. The remaining land area features a multi-level parking complex accommodating 1,600 car-park spaces and 80 bus bays.
The complex comprises two main levels and two intermediate floors. The upper level houses the Convention Hall while the lower level is designated for the Exhibition Centre.